KM Strategies Group

High-stakes strategy that holds up under pressure.

We help nonprofits, funders, and social impact leaders raise capital, reach the right audiences, and make decisions that shape what happens next.

$45M+
raised or leveraged for clients since 2021
450M+
people reached through campaign and communications strategy
1.1M+
new supporters acquired across nonprofit and advocacy work
Five years in

Here's what the work has produced.

Hover any number to see the context behind it.

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Raised for nonprofit clients across our portfolio
Across capital campaigns, audience-development engagements, individual giving programs, and funder engagement strategies spanning advocacy, philanthropy, and movement work.
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People reached through our communications strategies
Across global, national, and local audiences. Includes 26M+ video views from NO MORE, the impact campaign for the Academy Award-nominated documentary The Alabama Solution, and 10.5M reached through Global Citizen Impact Studio.
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New supporters acquired for client organizations
Across digital fundraising, advocacy, and audience-building campaigns over five years of KMSG work.
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Anchor clients across philanthropy, advocacy, and movement work
From the ACLU and USAID to The Tow Foundation, Robin Hood, Henry Luce, Global Citizen, NYC Health, Code for America, and other mission-driven institutions.
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Annual grantmaking overseen through interim executive leadership
KMSG's Managing Director served in interim leadership at The Tow Foundation, supervising a five-person program team and supporting administration of $30M in annual giving.
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Year-over-year performance increase in campaign-driven traffic
For the Henry Luce Foundation's Luce Scholars Program, KMSG drove 24.45% of all program traffic through targeted paid campaigns (up from 5.5% the prior year), with nearly 1M total impressions and 4,500+ link clicks.
Our work

Five practices.
One accountable team.

Every project at KMSG is led by someone who has run their function somewhere else first. The Managing Director maintains direct oversight of every workstream, deliverable, and deadline.

Narrate Communications and storytelling

We translate complex impact data into communications that move people. That includes narrative strategy, digital execution, media engagement, and the editorial work that makes a campaign coherent.

Recent work Led messaging and advocacy for Global Citizen campaigns reaching 10.5M people. Led communications strategy for NO MORE, the impact campaign for the Academy Award-nominated documentary The Alabama Solution.

Evaluate Assessments and landscape analysis

We assess what is working across communications, fundraising, and organizational infrastructure, and what is not. The deliverables are designed to be implemented the same week, not filed away.

Recent work Communications assessments across the Tow Foundation grantee cohort. Recommendations rated 9.2 out of 10 for usefulness; 100% would recommend to peers.

Guide Strategy and executive advisory

Strategic and executive support at moments of real pressure: budget cuts, leadership transitions, reputational risk, board-level decisions, and field-wide strategic choices.

Recent work Led communications response for the New Jersey Civic Information Consortium after a proposed elimination of state funding. Facilitated The Fortune Society's executive leadership retreat. Supported engagements with Members of Congress and senior public officials across advocacy campaigns.

Support Staffing and infrastructure

We fill capacity gaps without disrupting continuity. That includes interim communications and development leadership, fractional support, parental leave coverage, and structured hiring for key positions.

Recent work Fractional communications leadership for Designing Justice + Designing Spaces during a transitional growth period and 10th anniversary campaign. Supported organizations receiving transformational philanthropic gifts through narrative, positioning, and funder engagement strategy.

Gather Cohort development and capacity-building

We design and facilitate the convenings, cohorts, and capacity-building relationships that help grantmakers and grantees work together with more clarity, trust, and practical follow-through.

Recent work Multi-year grantee capacity-building cohort for The Tow Foundation, supporting 30+ grantee organizations and 55 partners through structured learning sessions; interim executive leadership included oversight of $30M in annual grantmaking.

Who we are

A firm with a place, a position, and a record.

KM Strategies Group is an LGBTQ-owned social impact consulting firm, certified by the NGLCC and the Equality Chamber of DC. We're anchored in Pittsburgh, the largest city in Appalachia, and shaped by Southern roots. Our portfolio spans 18 countries, including six LMICs, and our leadership team is 100% first-generation college graduates and graduates of public schools and universities.

We reinvest more than 10% of profits each year into Southern and Appalachian organizations through The Etolia Fund, our grantmaking arm. To date, we've donated more than $150,000 to nonprofit movements working to make their communities better, stronger, and more vibrant places to live. In 2025, we launched the KMSG Research Fellowship with the University of Alabama and Carnegie Mellon University's Heinz College, building an equity-centered talent pipeline between Alabama and Western Pennsylvania.

100%
First-generation college graduates in firm leadership
18
Countries spanned by our portfolio, including six LMICs
92%+
Of client work led by women and people of color
>10%
Of profits reinvested through The Etolia Fund every year
What clients say
K
Selected work

Engagements that show how we operate.

Impact communications · 2025–2026
NO MORE: The Alabama Solution
A statewide impact campaign translating documentary visibility into sustained public pressure, narrative infrastructure, and policy attention.
Led communications strategy, digital rollout, and media engagement tied to the Academy Award-nominated film, coordinating messaging across stakeholders, advocates, and national audiences.
26M+ video views · 1.5M+ engagements
Capacity-building · 2022–2026
The Tow Foundation Grantee Cohort
Multi-year capacity-building engagement supporting more than 30 nonprofit organizations across communications, fundraising, and strategy.
Designed and facilitated structured cohort sessions, while providing interim leadership support tied to $30M in annual grantmaking and long-term organizational planning.
9.2/10 rating · 100% recommend
Audience development
Luce Scholars Program
National digital campaign supporting transition to an open and more equitable application model.
Built and deployed targeted outreach strategy focused on expanding reach beyond traditional pipelines and increasing access to historically underrepresented applicants.
~1M impressions · 4.5× growth
Public health response
NYC MPV Vaccine Campaign
Crisis communications effort to restore trust and drive vaccine uptake during a failed initial rollout.
Activated trusted cultural messengers and digital channels to distribute accurate, accessible information at scale across vulnerable communities.
2.8M reached
Funder engagement
Fountain House Strategy
Targeted philanthropic engagement strategy to expand reach to new institutional and individual funders.
Built and deployed LinkedIn-based targeting system and messaging strategy to convert attention into partnership opportunities.
1,000+ executives targeted
Convening strategy
FP4A Leadership Summit
National convening bringing together senior federal officials, Members of Congress, and policy leaders.
Led planning, positioning, and execution to align program content with audience development and organizational goals.
200+ attendees · national coverage
Featured interviews

Listen to Kindred in conversation.

Two long-form interviews on KMSG, social impact strategy, philanthropy, Southern roots, and building accountable work.

NPR / WFAE SouthBound

Kindred Motes helps companies doing well make sure they’re doing good.

SouthBound with Tommy Tomlinson.

Open episode
The Great Battlefield Podcast

Strategies for Social Impact with Kindred Motes.

The Great Battlefield.

In the press

KMSG is a next-generation firm that is leading innovative and necessary reforms to the social impact sector. Its early success and profitability from day one are a successful case study and counter-narrative to the misguided notion that new businesses must choose between profit and social responsibility.

Forbes