KM Strategies Group

High-stakes strategy that holds up under pressure.

We help nonprofits, funders, and social impact leaders raise capital, reach the right audiences, and make decisions that shape what happens next.

$45M+
raised or leveraged for clients since 2021
450M+
people reached through campaign and communications strategy
1.1M+
new supporters acquired across nonprofit and advocacy work
Five years in

Here's what the work has produced.

Hover any number to see the context behind it.

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Raised for nonprofit clients across our portfolio
Across capital campaigns, audience-development engagements, individual giving programs, and funder engagement strategies spanning advocacy, philanthropy, and movement work.
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People reached through our communications strategies
Across global, national, and local audiences. Includes 26M+ video views from NO MORE, the impact campaign for the Academy Award-nominated documentary The Alabama Solution, and 10.5M reached through Global Citizen Impact Studio.
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New supporters acquired for client organizations
Across digital fundraising, advocacy, and audience-building campaigns over five years of KMSG work.
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Anchor clients across philanthropy, advocacy, and movement work
From the ACLU and USAID to The Tow Foundation, Robin Hood, Henry Luce, Global Citizen, NYC Health, Code for America, and other mission-driven institutions.
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Annual grantmaking overseen through interim executive leadership
KMSG's Managing Director served in interim leadership at The Tow Foundation, supervising a five-person program team and supporting administration of $30M in annual giving.
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Year-over-year performance increase in campaign-driven traffic
For the Henry Luce Foundation's Luce Scholars Program, KMSG drove 24.45% of all program traffic through targeted paid campaigns (up from 5.5% the prior year), with nearly 1M total impressions and 4,500+ link clicks.
Our work

Five practices.
One accountable team.

Every project at KMSG is led by someone who has run their function somewhere else first. The Managing Director maintains direct oversight of every workstream, deliverable, and deadline.

Narrate Communications and storytelling

We translate complex impact data into communications that move people. That includes narrative strategy, digital execution, media engagement, and the editorial work that makes a campaign coherent.

Recent work Led messaging and advocacy for Global Citizen campaigns reaching 10.5M people. Led communications strategy for NO MORE, the impact campaign for the Academy Award-nominated documentary The Alabama Solution.

Evaluate Assessments and landscape analysis

We assess what is working across communications, fundraising, and organizational infrastructure, and what is not. The deliverables are designed to be implemented the same week, not filed away.

Recent work Communications assessments across the Tow Foundation grantee cohort. Recommendations rated 9.2 out of 10 for usefulness; 100% would recommend to peers.

Guide Strategy and executive advisory

Strategic and executive support at moments of real pressure: budget cuts, leadership transitions, reputational risk, board-level decisions, and field-wide strategic choices.

Recent work Led communications response for the New Jersey Civic Information Consortium after a proposed elimination of state funding. Facilitated The Fortune Society's executive leadership retreat. Supported engagements with Members of Congress and senior public officials across advocacy campaigns.

Support Staffing and infrastructure

We fill capacity gaps without disrupting continuity. That includes interim communications and development leadership, fractional support, parental leave coverage, and structured hiring for key positions.

Recent work Fractional communications leadership for Designing Justice + Designing Spaces during a transitional growth period and 10th anniversary campaign. Supported organizations receiving transformational philanthropic gifts through narrative, positioning, and funder engagement strategy.

Gather Cohort development and capacity-building

We design and facilitate the convenings, cohorts, and capacity-building relationships that help grantmakers and grantees work together with more clarity, trust, and practical follow-through.

Recent work Multi-year grantee capacity-building cohort for The Tow Foundation, supporting 30+ grantee organizations and 55 partners through structured learning sessions; interim executive leadership included oversight of $30M in annual grantmaking.

Who we are

A firm with a place, a position, and a record.

KM Strategies Group is an LGBTQ-owned social impact consulting firm, certified by the NGLCC and the Equality Chamber of DC. We're anchored in Pittsburgh, the largest city in Appalachia, and shaped by Southern roots. Our portfolio spans 18 countries, including six LMICs, and our leadership team is 100% first-generation college graduates and graduates of public schools and universities.

We reinvest more than 10% of profits each year into Southern and Appalachian organizations through The Etolia Fund, our grantmaking arm. To date, we've donated more than $150,000 to nonprofit movements working to make their communities better, stronger, and more vibrant places to live. In 2025, we launched the KMSG Research Fellowship with the University of Alabama and Carnegie Mellon University's Heinz College, building an equity-centered talent pipeline between Alabama and Western Pennsylvania.

100%
First-generation college graduates in firm leadership
18
Countries spanned by our portfolio, including six LMICs
92%+
Of client work led by women and people of color
>10%
Of profits reinvested through The Etolia Fund every year
What clients say
K
Selected work

Engagements that show how KMSG operates under real institutional pressure.

National + statewide impact campaign · 2025–2026
NO MORE: The Campaign for Safety and Accountability in Alabama Prisons
Multi-platform impact campaign built alongside The Alabama Solution to transform documentary visibility into sustained statewide and national pressure around Alabama’s prison crisis.
Led campaign strategy and implementation across communications, digital engagement, media relations, advocacy infrastructure, public narrative development, stakeholder coordination, and audience growth. The work aligned impacted families, organizers, faith leaders, advocates, cultural figures, and national media around demands for prison accountability and reform while building long-term public engagement infrastructure beyond the film itself.
26M+ video views · 1.5M+ engagements · 7.7K+ advocacy messages · 300+ U.S. media mentions
Philanthropic strategy · 2022–2026
The Tow Foundation
Multi-year strategic advisory engagement spanning organizational planning, executive support, grantee capacity-building, communications strategy, and philanthropic operations.
Supported foundation leadership across strategic planning, institutional messaging, cohort-based nonprofit support, cross-team management, and special initiatives connected to large-scale grantmaking and organizational transition work.
30+ organizations supported · advisory work connected to $30M in annual grantmaking
Audience strategy · National recruitment
Luce Scholars Program
National outreach and audience development strategy supporting expanded applicant recruitment for one of the country’s leading international fellowship programs.
Built targeted digital engagement and recruitment systems designed to broaden awareness beyond traditional institutional pipelines and strengthen applicant diversity across geography, background, and discipline.
~1M campaign impressions
Public health communications
NYC MPV Vaccine Campaign
Emergency communications initiative focused on vaccine access, public trust, and culturally competent outreach during the MPV response.
Helped coordinate digital messaging, trusted messengers, and community-facing communications strategies designed to reach vulnerable and disproportionately impacted populations.
2.8M+ reached
Strategic engagement
Fountain House
Executive-facing engagement and communications strategy supporting philanthropic growth and institutional visibility.
Developed outreach, audience targeting, and thought leadership positioning strategies designed to strengthen relationships with institutional funders, corporate leaders, and philanthropic decision-makers.
1,000+ senior leaders reached
Convening and policy strategy
FP4A Leadership Summit
National convening strategy bringing together federal officials, congressional leaders, advocates, and policy experts around food insecurity and poverty.
Led planning, strategic positioning, speaker coordination, and communications alignment to support organizational visibility and policy engagement goals.
200+ attendees
Featured interviews

Listen to Kindred in conversation.

Two long-form interviews on KMSG, social impact strategy, philanthropy, Southern roots, and building accountable work.

NPR / WFAE SouthBound

Kindred Motes helps companies doing well make sure they’re doing good.

SouthBound with Tommy Tomlinson.

Open episode
The Great Battlefield Podcast

Strategies for Social Impact with Kindred Motes.

The Great Battlefield.

In the press

KMSG is a next-generation firm that is leading innovative and necessary reforms to the social impact sector. Its early success and profitability from day one are a successful case study and counter-narrative to the misguided notion that new businesses must choose between profit and social responsibility.

Forbes