10% for Impact
We built KMSG to fund the communities our work depends on.
What the South receives on the dollar of philanthropic funding compared to other regions of the country.
Every consulting firm working in social impact profits from proximity to mission. Most return none of it.
KMSG was built around the belief that this sector should hold itself to the standard it sells, and that the firms doing well by movement work owe something back to the people doing it.
The Southern philanthropic gap is the clearest case of the imbalance. The South receives fifty-three cents on the dollar of philanthropic funding compared to other regions, despite holding the largest concentration of poverty in the country. The advisory complex that decides where capital travels rarely lives where its consequences land. We do, and that shapes how we operate.
Two vehicles. One commitment to the same communities.
KMSG Social Impact Award
Ten cents of every dollar KMSG earns goes to nonprofits doing the work we believe in: movement infrastructure, narrative change, civic journalism, frontline organizing, and the kind of long-horizon institution-building that institutional philanthropy too often overlooks.
The Etolia Fund
Our founder, Kindred Motes-Caso, also co-founded The Etolia Fund with his husband, Dr. Raúl Caso. Etolia operates as a separate philanthropic vehicle with its own grantmaking strategy, supplementing the firm's pledge with personal giving rooted in the same commitments.
Given to nonprofit organizations since our founding through the KMSG Social Impact Award and The Etolia Fund.
The pledge supports organizations doing the work the field tends to under-resource: reproductive justice in Alabama, legal aid in Birmingham, LGBTQ+ education, immigrant rights, racial justice, grassroots organizing, support for formerly incarcerated leaders, and the long, unglamorous infrastructure of community care.
Thensted Center
$30,000 in unrestricted grant funding
Thensted serves thousands across Louisiana's Creole and Cajun Country, many living dozens of miles from basic social services. The center provides food, transportation, childcare, mental health and substance use counseling, veteran support, and senior care. The kind of multi-issue community institution that doesn't fit neatly into any funder's portfolio, and exactly the kind that deserves unrestricted support.
Recipients also include
Among others.
KMSG is redefining social impact and responsibility in a sector where their investments are needed most. They model what modern social impact giving should look like: a collective, community-informed, and transparent giving strategy conducted to allow organizations to focus on simply moving their work forward.