We’ve helped nonprofits get the attention of major funders like MacKenzie Scott and helped them raise $45m. Here’s how.
LinkedIn is a powerful tool for nonprofit organizations to connect with high-value donors, foundations, and potential supporters.
We have created customized philanthropic targeting and advisory products and services to help nonprofits effectively engage with key stakeholders on LinkedIn and other digital platforms.
Our targeting and list-building provides unparalleled access to more than 1,500 executives, including those from foundations with assets totaling more than $300 billion, as well as celebrity- and corporate-led foundations and blue-chip donor advisory groups.
This is more than just a list; it's a strategic resource that empowers nonprofits to build meaningful, long-term relationships with potential supporters and donors.
If you’re reading this, it’s because our targeting worked. We use the same strategy to target funders on behalf of our clients.
Why LinkedIn?
LinkedIn is the premier platform for professional networking, and its focus on authentic engagement makes it an ideal space for nonprofits to showcase their work and connect with philanthropic leaders. By leveraging LinkedIn's advanced targeting and analytics capabilities, nonprofits can tailor their outreach efforts to engage effectively with potential funders and partners.
Key Benefits:
Targeted Outreach: Reach specific audiences such as donors and foundations using LinkedIn’s demographic information, including job titles and industries.
High Engagement: LinkedIn users are known for their professional engagement, making it an excellent platform for promoting nonprofit causes.
Cost-Effective: Promoted ads on LinkedIn can be a cost-effective way to reach your target audience compared to other forms of advertising.
Measurable Results: LinkedIn provides detailed analytics on ad performance, helping nonprofits make data-driven decisions.
KMSG’s Strategic Support:
KMSG offers a comprehensive approach to leveraging LinkedIn for development and engagement. Our customized targeting list includes:
More than 1,500 curated email addresses of senior executives in philanthropy and social impact sectors.
500+ organizational profiles for lookalike and interest-based targeting.
An estimated reach of 25,000 senior leaders in social impact, philanthropic, and nonprofit management sectors.
Real-World Success Stories:
Our clients have seen remarkable success using KMSG’s strategies and proprietary targeting lists:
Five nonprofits received 7- and 8-figure grants from MacKenzie Scott’s Yield Giving after working with KMSG on digital marketing strategies via LinkedIn.
Three nonprofits secured additional grants from foundations through targeted digital engagement.
One nonprofit connected with a celebrity-led foundation, leading to significant partnership opportunities.
How to Get Started:
Set Up LinkedIn Ads: Create targeted ads aimed at high-value donors and foundations.
Monitor and Adjust Campaigns: Use LinkedIn analytics to track performance and adjust your strategies based on data insights.
Engage with Potential Donors: Actively engage with your audience through comments, messages, and personalized outreach.
LinkedIn is not just a platform for professional networking; it is a vital tool for nonprofit development and engagement. By leveraging these recommendations – or reaching out to KMSG for strategic support and customized targeting services if you don’t want to go it alone! – nonprofits can build lasting relationships with key stakeholders and secure the funding needed to drive their missions forward.