How do we bridge the gap between nonprofits and philanthropies?
Challenge
Fountain House is a national mental health nonprofit that has championed cutting-edge reforms to combat stigma and issues facing people living with serious mental illness—their “clubhouse” model has been replicated more than 300 times globally. Despite their international prominence, connecting with the next wave of philanthropic funders remains a challenge.
Fountain House asked KMSG to support with:
Tailored brand messaging that is platform specific in order to target key funders curious about mental health reform
Training on how to best utilize LinkedIn, Twitter, and Meta ads/content to curate their messaging to the audiences most prominent on those platforms
Context
KMSG accomplished the following:
Using KMSG’s curated list of 1,000+ philanthropic executives, we executed a coordinated and targeted outreach/engagement strategy via targeted LinkedIn ads
Landed Fountain House partnership opportunities through the targeted LinkedIn ads with various companies, including Rare Beauty by Selena Gomez
Created and edited content for all their social media platforms, including designing graphics for the announcement of their new CEO in 2022
Shepherded the launch of the Healing Minds, Powering Communities campaign, assisting with the design and messaging of content
Action & Impact
LinkedIn Targeting Ads
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