How do we shepherd a newly formed organization to new heights?
Challenge
Medical Justice Alliance is a network of physicians and clinicians who volunteer their time and medical expertise to protect the constitutional right to medical care for people in carceral facilities. Born during the COVID-19 pandemic, MJA is a relatively new organization seeking to fix a niche issue within the medical-criminal-legal space—and they are hoping to increase their prominence and credibility amongst other organizations and government officials who fight for a more equitable healthcare/criminal justice system.
MJA asked KMSG to support with:
Refreshing their website and creating digital graphics for social media platforms
Crafting and distilling their message to varying audiences
Connecting them with donors, volunteers, government officials, and other nonprofit organizations
Context
KMSG accomplished the following:
Transformed their website and redesigned their message to general audiences
Pitched and landed an op-ed in the Gotham Gazette, a New York policy-specific news outlet, to spread the word about who MJA are and why they fight for expanding the eligibility requirements for compassionate release laws
Secured advocacy meetings with Members of Congress, including Senator Cory Booker (D-NJ) and Representative Ayanna Pressley (D-MA-07)
Action & Impact
MJA’s New Website
In partnership with Agency 6, we helped define a new era for MJA. The new site needed to highlight the impact of their work, showcase the people behind the work, tell stories of the people the organization serves, and provide information for how volunteer physicians and clinicians can get involved in securing compassionate release for medically vulnerable in America’s prisons and jails.
Medical Justice Alliance featured prominently in the Gotham Gazette opinion article, highlighting the vast network the organization has established:
“In the case of Diego, an independent physician provided a detailed report outlining how his conditions qualified him for medical parole. The physician was a volunteer with the Medical Justice Alliance (MJA), a network of over 200 medical professionals in 24 states who volunteer their time and medical expertise to protect the constitutional rights of those in carceral facilities. The New York Department of Corrections’ chief medical officer denied the request for medical parole without any written explanation of the reasons. The MJA volunteer reached out to better understand the medical basis for their decision. Two months later, he has yet to receive any response.”
Social Media Images
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