How do we help startup founders share their story with the world?
Challenge
Blue Ridge Labs at Robin Hood Foundation engaged KM Strategies Group (KMSG) to enhance the communication and storytelling skills of their startup founders. The project included a tailored pitch session and workshop designed to help the fellows refine their pitches, enhance storytelling, and effectively communicate their project’s value to funders and stakeholders. The session was scheduled for May 23, 2024, combining interactive elements with real-time feedback and personalized coaching.
Blue Ridge asked KMSG to support with:
Holding an initial consultation to tailor workshop content
Developing a pre-workshop survey to identify participant needs and experience
Drafting a one-page preparation guide for the pitch session
Leading a two-hour interactive workshop
Hosting individual 1:1 coaching sessions for personalized guidance
Context
KMSG executed a comprehensive workshop that included a structured pitch presentation, hands-on learning, and real-time feedback. The workshop was followed by 1:1 coaching sessions, providing founders with personalized advice to refine their pitches and enhance their communication strategies.
Participants found the workshop and 1:1 coaching sessions highly beneficial, actionable, and immediately applicable to their work. The sessions helped founders better articulate their value propositions, create compelling narratives, and effectively engage with potential funders and stakeholders.
The collaboration between Blue Ridge Labs and KMSG resulted in significant improvements in the communication and storytelling abilities of the startup founders. The tailored workshop and personalized coaching sessions empowered participants to effectively convey their projects’ value, enhancing their potential for success in securing funding and achieving social impact. This partnership exemplifies KMSG’s commitment to driving strategies for social impact through expert communication and storytelling guidance.
Action & Impact
Participant Feedback
Success Stories
Enlightapp: A tool designed to deepen teacher-family engagement in schools, particularly charter schools, saw significant improvements in its marketing and communications strategies.
Letterly: An educational feedback tool that leveraged learning intelligence received foundational marketing skills to effectively convey its value proposition.
Lulo: A platform aiding WIC families in using their benefits more effectively improved its pitch and storytelling techniques for demo day presentations.
Learnyx: An AI-powered reading platform enhanced its pitch for financial stakeholders by crafting a compelling narrative.
Claimant: A project streamlining disability benefits access improved its pitch confidence and narrative coherence.
Gather: A community app platform aimed at supporting immigration through centralized support and resources refined its pricing and service models to better serve its target audience.
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